The traveler who sees Lisbon in black and white for the first time is surprised by the city’s urban structure’s diversity and colorfulness. The white of the “Moorish” quarters, the ochre yellow of the Pombaline city, the countless facades of the tiled buildings, the light of the Tagus, and a brand image of Portugal, the Portuguese cobblestone.
“(…) We spend years going through things, looking at things we do not see, of which we are not even aware that they exist, until one day when we learn to see and it becomes light… that is, color!”
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